Technology

Technology

Technology, Creativity & the Craft of Recording

This is one of my favorite areas to explore—where problem-solving meets pure creativity. I have many years experience using music technology and I’ve been fortunate to learn directly from some of the most respected minds in recording and production.

I’ve had mentor-level relationships with Rupert Neve, whose consoles set the standard for audio excellence, and Geoff Emerick, whose groundbreaking work with The Beatles continues to shape modern engineering. Their insights heavily influence how I approach sound, workflow, and the artistic possibilities within the studio.

* Analog/Digital? – I have experience with both.

* Choosing a DAW – There are many choices involving different work flows and auxiliarry equipment. Musical styles will often dictate which DAW is appropriate.

* Mixing – A professional mix is all about balance. I’ve had many years of experience delivering mixes in all formats.

* Mastering – Putting on the ‘gloss-coat’ to a project. The better the tracking and the mixing, the less mastering is needed. And, when should you master a track? I have my own take on this.

* Correct microphone – A great instrument and the correct mic should ideally require little or no EQ. I can guide you to getting a good sound.

* Room Treatment – A serious look at your recording environment and how to effectively treat your sound space.

Ben S.

I would highly recommend John for a marketing or sales role in any company. If I started a company tomorrow, he would be one of the first 5 people I contacted to join with me because of his hard work, passion, knowledge of the business world, and personality.

Bob R.

John's expert knowledge, excellent customer service, and high integrity and fairness are, in my mind, unmatched in the industry,

Bruce S.

John is highly educated, personable and most of all is incredibly inventive and flexible in working with clients to solve their particular needs. I would not hesitate to recommend him for anything - any task, any position, any job.

Cary B.

I have known John Files for many years and have done business with him on many occasions. He is extremely talented, intelligent and a gentleman of the first order. It is a genuine pleasure to know John Files and I recommend him highly.

Chris D.

His product marketing management experience over the years has proved to be an invaluable asset to the PMM team here at Accruent. His friendliness, positive attitude, and willingness to help has also benefited the team and established him as a cross-functional leader at the organization.

David H.

I interviewed John initially and was immediately impressed with his knowledge of the musical instrument industry, his understanding of the keys to successfully managing of a store, and both his respect for and understanding of the MI customer. As a Store and General Manager, John exemplified all the major attributes we looked for in our management team. I highly recommend John as both a great manager and as an honorable, intelligent individual. He is an asset to any organization.

Duff S.

In our recent interactions I've seen him familiarize himself with complex products with incredible speed and clarity, then offer a strategic perspective that takes most much longer to develop.

Jack F.

John is an exceptional businessman. He is extremely creative in his business and has developed an outstanding company. He has found a niche and successfully capitalized on the development in this specialized market.

Kristen J.

John is a great team member to work with and I look forward to projects where he is involved. He recently jumped in to a new product line and took the time to gain a deep understanding of the product and the market.

Kyle W.

In my time at Bass Emporium I experienced the business genius that is John Files. Whether it is marketing, advertising, accounting, management or any other facet of running a business, Mr. Files was extremely knowledgeable and practiced. Not only was he a great manger but also a great mentor that could easily apply his skills to any organization.

Lauren L.

John is a great asset to our team, and is skilled in marketing, customer service, product knowledge, social remit and advertising.

Layton D.

John has always been a solid and helpful person to consult with in any of his chosen fields. He is always knowledgeable and reliable in his advice.

Mark B.

John may be the most interesting man in the world due to his extensive history. John is the best type of employee to work with due to the fact he is a hard worker, devoted, precise, always in a good mood, and nothing ever seems to stress him out. He constantly looks for new ways to develop marketing materials and align them with the needs of the Sales team.

Nathan J.

John Files is a tremendous contributor to both the culture and productivity of any organization. He is a strong team player who works very well in groups and also excels as an individual. He was always respected at PCC as a clear thinker who moved quickly within a fast moving organization, and still paid close attention to the details along the way.

Peter G.

John has great vision and understands how to deliver a useful and successful marketing approach to facilitate sales success. He also knows the value of managing time and money to gain the best results. I highly recommend John for marketing and project management positions. He was and is a great team player and leader.

Scott T.

I have had the pleasure of working with John as a colleague, client, company co-founder and now a confidant. We have worked together on a wide range of marketing, design and business projects. John is thoughtful, pragmatic, hardworking and a joy to work with. John would be an asset to any team, and I would recommend him to anyone. I hope to have the opportunity to work with him again soon.

Spider J.

He demonstrates great knowledge of his product lines, is a great manager and is also very personable.

Tom B.

When a project requires lots of time and effort, he (John) jumps right in and takes care of everything. He's slogged through the monotony of SEO (with great results), created a ton of product content, and tackled various e-commerce difficulties. Most importantly, his goal is always to take care of customers.

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