John Files Bio
John Files is a songwriter, multi-instrumentalist, arranger, producer, recording engineer, educator, and music industry professional based in Austin, Texas. With more than 40 years of experience spanning performance, recording, product development, global sales, and creative mentorship, he brings a uniquely well-rounded perspective to coaching today’s music creators.
A Lifetime in Music
John began playing music at age 12 and went on to study Jazz Arranging at the University of North Texas, one of the nation’s most respected music programs.
At his private Austin studio—The Sipapu—John produces what he calls Hand Made Music: authentic recordings created without AI, using traditional techniques, real instruments, and decades of craft. He performs or records nearly all instruments and vocals himself, drawing from experience on bass, guitar, keyboards, drums, mandolin, and voice.
Decades of Industry Experience
John’s background includes senior roles across the music industry:
• Worldwide Director of Sales & Marketing – Elrick Bass Guitars (Chicago)
• Product Manager – Modern Vintage Guitars (Chicago)
• Managing Director – Sonata Marketing (Los Angeles, Austin)
• Owner – Bass Emporium (Austin)
• Director of Product Marketing – Accruent (Austin)
• Marketing, Operations & Sales Manager – Mars Music (Ft. Lauderdale, Austin)
Across these roles, he developed deep expertise in marketing strategy, distribution, brand management, product development, artist relations, and retail operations.
His approach: Great music begins with intention, clarity, and preparation—long before the mix.
Educator & Communicator
Earlier in his career, John taught linguistics, anthropology, and Navajo language and culture at Northwestern University and Diné College. This experience deeply informs his coaching style—clear, patient, encouraging, and grounded in an understanding of how people learn.
A Coaching Approach Built on Support & Strategy
Strengthen songwriting and arrangement
Improve recording and production workflows
Understand metadata, PROs, and distribution
Navigate technology choices
Build confidence and creative direction
Set realistic goals and create strategic plans
Clients describe his style as supportive, knowledgeable, engaged, and results-focused. (Testimonials available)
Let’s Work Together
John created Professional Music Services to help musicians succeed in an era of constant change. Whether you’re learning the basics or refining advanced skills, he provides guidance shaped by decades of real-world experience—and a genuine passion for helping others reach their creative potential.